JCDecaux COVID-19 Campaigns
CATEGORY – Advertising
DATE – April, 2020
CO-OP – JCDecaux
photos below taken by JCDecaux staff photographers
During my time at JCDecaux, an outdoor advertising agency with an office located in the Empire State Building, I was given the opportunity to design two campaigns in response to the COVID-19 pandemic.
The first campaign was to thank essential workers and ran at all of JCDecaux’s airports, digital bus shelters, kiosks, and billboards throughout the country.
The second campaign encourages the people of New York City to cheer for healthcare workers at 7pm every night. It ran from 7-7:10pm on every digital bus shelter or kiosk in New York City from April – June of 2020.
"Thank You Healthcare Workers" Campaign
This campaign set out to thank essential workers who were working tirelessly through the pandemic. It ran on every bus stop and newsstand in New York City, on billboards in Chicago, and in several of the biggest airports in the US including JFK, LGA, EWR, DFW, BOS, LAX, MIA, and more.
"7PM Cheer NYC" Campaign
This campaign ran on every bus stop and newsstand around New York City every night at 7PM during the coronavirus pandemic. I wanted to make this campaign colorful and use the classic hand clapping emoji, giving it a youthful and exciting look. At the end of the gallery below, I’ve included some instagram posts from people showing off my design on the street. To see a video of the advertisement up with the sounds of people cheering, visit this link.
