For this project, I was asked to choose a social cause that I personally cared about and design several campaigns around it. The topic I chose to represent was police reform, and I decided to place my focus on the training required to become a police officer in comparison to the training it takes to become a doctor, lawyer, surgeon, psychiatrist, etc.

I did this through three categories of campaigns: 3D (bus stops), 2D (posters), and screen-based (website). Each campaign has its own way of visualizing this comparison, but all three remain consistent through color, typography, and overall branding. The final product for the semester was a booklet with all of the campaigns laid out and descriptions of the process and branding elements, which I have printed and can show in person!