CATEGORY – 360 Campaign, Art Direction, Photography
DATE – October 2024
During my time at Elevated Craft, I was responsible for the creative direction of the latest premium barware product launch – the Diamond Edition Hybrid Cocktail Shaker. This cocktail shaker is an upgrade on the original flagship product of the company and is more expensive, thus targeting a more luxury market.
From previous experience in the luxury jewelry industry, I was able to refine a full-scale luxury campaign for the shaker launch including teaser and launch graphics that spanned email marketing, landing page design, social media graphics, and paid ads. I planned and directed all photoshoots of the new product, curated the product detail page on the website, and executed all photo and video edits. I was also able to participate in the final product and packaging design, refining layouts based on the new brand guidelines I created for the company.
The result of the product launch was extremely successful, with an extremely positive reception by customers and continued sales today!