During my time at Loudr – A Bottom Line Agency, I was tasked with putting together a detailed brand guideline for one of our top jewelry clients, Williams Jewelers in Englewood, CO. The current creative wasn’t quite hitting the mark for them, so we challenged ourselves to set things right.

This included exploration into new typefaces and colors, as well as a new concept for us of seasonal textures. These seasonal textures were chosen to pair well with the core color palette and add some extra depth and more colors throughout the year.

To check out the full detailed brand guidelines, click here.